Synergy is important for different reasons and they all contribute to the success of the film, when a film is first being released the production company will also bring out other various things to drip feed information to the potential customer. This could be a variety of things such as a film poster and a trailer because this gives information to the customer not too much to ruin the film but enough to show the idea of what the film will be about. When they introduce a film poster the majority of the time the images on the poster will have been shown in the trailer of the film. The posters will be put out in different public areas sometimes posters are on the electric bus shelters, they are also included in adverts like 'orange mobile' adverts to promote upcoming films. Whilst promoting the film it is normally mentioned within the advert, posters might be put on big billboards depending on the film, this is done so that every knows about the film and is constantly reminded of it to soon be released. Synergy is used by all marketing teams for films because they want as many people to know about their film as possible so they make the most profit.
Here is an example of a film poster on the side of a bus, this is clever marketing because buses will go all around a city showing and advertising the film to everyone in the given area.
