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Wednesday, 18 September 2013
Film magazine front cover 1- Iron-man 2
Here is the front cover of the empire magazine from when iron-man 2 was released, I have analysed it to why it is good and effective for selling.
Media poster analysis 2- IT
I have decided to do another poster analysis of a film within my category of horror, I have chosen a classic horror film 'IT' written by Stephen King.
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Film poster analysis 1-dead silence
I have analysed this film poster from the film dead silence, it is a horror and this is the same category as I want to do so I thought it was a good idea to analyse it.
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Sunday, 8 September 2013
History of film trailers
Film trailers have always been the main selling point of any new film that is to be released. Film trailers have undergone incredible changes over the years to get the audience always gripped and wanting to actually see the film. Trailers have also adapted in the technologies they use from simply the use of colour to now where the majority of the trailer is in CGI (computer generated imagery). There are two main types of film trailer, the promotional trailer which is often short and is simply used to sell the film or promote it, there is also a theatrical trailer which is usually longer and contains a lot more information and we can pick much more up from it.
One of the earliest trailers that was released was the 1937 Walt Disney film Snow White. Throughout this trailer there is a heavy use of large text put on screen which conforms to the stereotypical 'bigging up' of the film "nothing ever like it'. Also throughout the entirety of the trailer there is no use of any clips or segments of the film, but instead pictures and clips of Walt Disney himself describing the film and why he is so happy with it. This style would never be used in the modern day film industry as company's now thrive of hinting story lines and showing clips of the film.
Another key trailer comes from 1977 which Star Wars: A new hope. This trailer was so important as it was one of the first trailers of its time that featured its special effects that were considered way ahead of its time in a major role as the vast majority of clips of the film were highlighting its technological capabilities. however by now its use of a voice over was now seen as common and it also still used large text to advertise the film further.
From here on out the main development in trailers since has been the use of music that is now seen as a necessity in film trailers as well as further use of CGI. Also in modern trailers there use of music that is fitting to the trailer and music that helps to create an atmosphere within the trailer, as well as small snippets of scenes to leave us wanting more, often the best scenes are shown in the trailer to make the audience want more.
One of the earliest trailers that was released was the 1937 Walt Disney film Snow White. Throughout this trailer there is a heavy use of large text put on screen which conforms to the stereotypical 'bigging up' of the film "nothing ever like it'. Also throughout the entirety of the trailer there is no use of any clips or segments of the film, but instead pictures and clips of Walt Disney himself describing the film and why he is so happy with it. This style would never be used in the modern day film industry as company's now thrive of hinting story lines and showing clips of the film.
Another key trailer comes from 1977 which Star Wars: A new hope. This trailer was so important as it was one of the first trailers of its time that featured its special effects that were considered way ahead of its time in a major role as the vast majority of clips of the film were highlighting its technological capabilities. however by now its use of a voice over was now seen as common and it also still used large text to advertise the film further.
From here on out the main development in trailers since has been the use of music that is now seen as a necessity in film trailers as well as further use of CGI. Also in modern trailers there use of music that is fitting to the trailer and music that helps to create an atmosphere within the trailer, as well as small snippets of scenes to leave us wanting more, often the best scenes are shown in the trailer to make the audience want more.
Film trailer analysis
Lord of the rings film trailer analysis
film trailer- http://www.youtube.com/watch?v=VIgkpEgCV-I
The lord of the rings is a film based on the classic tale written by J.R.R Tolkein directed by Peter Jackson in 2001. The lord of the rings is a film in which an unlikely hobbit is entrusted with the task of destroying an evil ring of power, with the help of of many strong characters, whilst facing incredible hardships along his journey.
After watching the lord of the rings film trailer that lasts 2 minutes and 50 seconds and reading up 'save the cat' screen writing book by Blake Snyder I have found that this film falls into the institutionalized category. This is the category in which a group of people band together to with a common cause or goal in which they all desire to achieve. The reason i came to this conclusion is because as you can see throughout the trailer it has a lot of mention of how the protagonist (frodo Baggins) will need the help from the fellowship of followers to protect him on his perilous journey. Therefore the group of people are coming together to achieve a shared goal.
Codes and conventions
Within the trailer you will notice a lot of graphic captions such as "He was chosen" these are used to grip the audience into almost believing that the story is real and drip feeding them information on what the film is going to be about.
Often used in trailers is non-digetic sound/music this is to give the film its actual feel for example creepy music could be played to create a creepy feel for a scary film or fast paced music for a comedy.
Also, we got some narrative enigma which was a voice over explaining briefly what the film will be about and does a good job of setting the film up for the viewers.
With the suspenseful music and dark feel the use of scene fades used in this trailer was used very well and gave it an almost exciting feel to it, as the trailer progressed the fades became a lot more rapid and even became almost jump cut like.
film trailer- http://www.youtube.com/watch?v=VIgkpEgCV-I
The lord of the rings is a film based on the classic tale written by J.R.R Tolkein directed by Peter Jackson in 2001. The lord of the rings is a film in which an unlikely hobbit is entrusted with the task of destroying an evil ring of power, with the help of of many strong characters, whilst facing incredible hardships along his journey.
After watching the lord of the rings film trailer that lasts 2 minutes and 50 seconds and reading up 'save the cat' screen writing book by Blake Snyder I have found that this film falls into the institutionalized category. This is the category in which a group of people band together to with a common cause or goal in which they all desire to achieve. The reason i came to this conclusion is because as you can see throughout the trailer it has a lot of mention of how the protagonist (frodo Baggins) will need the help from the fellowship of followers to protect him on his perilous journey. Therefore the group of people are coming together to achieve a shared goal.
Codes and conventions
Within the trailer you will notice a lot of graphic captions such as "He was chosen" these are used to grip the audience into almost believing that the story is real and drip feeding them information on what the film is going to be about.
Often used in trailers is non-digetic sound/music this is to give the film its actual feel for example creepy music could be played to create a creepy feel for a scary film or fast paced music for a comedy.
Also, we got some narrative enigma which was a voice over explaining briefly what the film will be about and does a good job of setting the film up for the viewers.
With the suspenseful music and dark feel the use of scene fades used in this trailer was used very well and gave it an almost exciting feel to it, as the trailer progressed the fades became a lot more rapid and even became almost jump cut like.
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